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Bain & Company: Study Finds Only 20% of Gamers Actively Look for New Releases
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year period. Despite this healthy overall growth, player behavior reveals a striking preference for the familiar: about two‑thirds of gamers say they gravitate toward existing franchises o…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Pursue New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to persist for the next four-year period. Despite this healthy financial outlook, player behavior tells a different story: roughly two‑thirds of gamers gravitate toward familiar franchises or sequels, while merel…
Aug. 18, 2026, 1 p.m.
News
Bain & Company Finds Only One in Five Gamers Pursue Fresh Titles
Global revenue from video‑game software has been expanding at an average compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four‑year horizon. Yet, despite this steady financial climb, player behavior tells a different story: about two‑thirds of gamers still gravitate toward familiar franchises or sequels, and m…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Actively Look for New Titles
The global video‑game software market has been expanding at a modest compound annual growth rate of roughly three percent over the past four years, and analysts anticipate that this steady pace will persist for the next four years as well. Despite this overall growth, player behavior remains notably conservative: about two‑thirds of gamers say they gravitate toward familiar franchises or sequels,…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Pursue New Releases
Global revenue from video‑game software has been expanding at a steady compound annual growth rate of roughly 3 % over the last four years, and analysts expect this trajectory to continue for the next four-year horizon. Yet, despite this healthy market expansion, player behavior remains surprisingly conservative: about two‑thirds of gamers stick to familiar franchises or sequels, and only one in …
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Finds Only 20% of Gamers Actively Pursue New Releases
Revenue from global gaming software has been climbing at an average annual rate of roughly three percent for the past four years, and analysts project that this moderate growth will persist for another four‑year stretch. Yet, despite the expanding market, player behavior remains heavily skewed toward the familiar: about two‑thirds of gamers say they stick with known franchises or sequels, and onl…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Actively Look for New Releases
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the past four years, and analysts expect that momentum to continue for another four‑year horizon. Despite this healthy financial trajectory, player behavior tells a different story: roughly two‑thirds of gamers gravitate toward familiar titles or sequels, while only a…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Pursue New Releases
Global revenue from video‑game software has been expanding at an average compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for another four‑year cycle. Yet, despite this steady financial expansion, player behavior remains heavily skewed toward the familiar. According to Bain & Company’s latest annual Gaming Report – which g…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Seek Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for another four-year horizon. Yet, despite this healthy financial trajectory, player behavior tells a different story about what drives engagement. A recent Bain & Company Gaming Report, which gathered …
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Seek New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly 3% over the past four years, and analysts expect that momentum to continue for the next four-year cycle. Despite this healthy macro‑level growth, player behavior remains heavily tilted toward the familiar. According to Bain & Company’s latest annual Gaming Report – which gathered respons…
Aug. 18, 2026, 1 p.m.