YouTube Leads as the Most Popular and Trusted Game Discovery Platform
Recent research indicates that YouTube is the go-to platform for gamers to discover new titles, with 64% of surveyed players relying on it for game discovery. The study, conducted by PR and marketing agency Big Games Machine, polled 1,000 US-based console and PC gamers on their methods for finding new games. Following YouTube, TikTok emerged as the second most utilized platform at 36%, trailed by…